The 2027 Collection: Five Colour Stories to Pre-Book

Pre-book season for 2027 is open, and instead of dropping thirty random styles we are organising the new development work into five colour stories. Each story is built on bodies that are already in production and in stock, so the fabric, the fit and the grade rules are proven — what changes is the palette, the trim and the branding. Buyers can take one story as a capsule, or mix pieces across stories to fill a range plan, and every piece accepts a custom logo from 50 pieces per style.

1. Chocolate Fall — leopard trim on deep brown

Brown is the quiet winner of the season: it reads premium on camera, it flatters every skin tone in a studio set, and it sits far enough from black that a rail of brown styles looks deliberately styled rather than default. The leopard edge trim on the cami neckline and waistband is the detail buyers keep zooming in on — it turns a basic tank into a statement piece without touching the block pattern.

2. Pink Monday — contrast trim layers

The pink story is a layering system, not a single set: a pink sports bra and pant sit underneath a sheer-weight black long sleeve, and the pink reappears as a wide contrast waistband. Because the pink is a standing stock colour, buyers can order the layer, the bra and the pant as three SKUs that all share one trim story — the cheapest way to look like a designed range.

3. Sand Stripe — matching bandeau and wide-leg

The sand stripe is our most holiday-ready story: a knit-stripe bandeau with a matching drawstring wide-leg pant that reads resort, lounge and studio at the same time. The stripe is knit in rather than printed, so it survives washing without hand-feel loss — a detail worth mentioning in your own product copy if you take this story.

4. Deep Navy — minimal sport

Deep navy is the workhorse story of the 2027 collection and the easiest first order for a new buyer: the palette photographs consistently across jackets, bras, leggings and flared pants, so mixed-SKU shipments look coherent straight out of the carton. Navy also hides sweat marks better than black under studio lighting — a practical argument that helps at retail.

5. Chili Red — the statement romper

Every collection needs one piece that stops the scroll, and the chili romper is ours: a squat-proof short romper with a criss-cross back and a red that holds saturation indoors and outdoors. It is the highest-risk, highest-reward SKU of the five stories — usually the piece that lands the campaign cover while the navy story pays for the order.

How pre-booking works

All five stories sit on the same commercial terms as the rest of the in-stock programme: blanks with no minimum, logo customization from 50 pieces per style with sizes and colours mixed, and your mark applied by heat transfer, silicone badge, embroidery, digital print or DTG. Logo sampling is photographed on the real garment within 72 hours, bulk ships in 7-10 days, and DDP door-to-door pricing covers the last mile. Trim colours inside each story can be swapped against our standing colour card if your market calls for it.